Nneka Otika

Kameleoon • 22 February 2023

Boost your Klaviyo email campaigns with A/B testing

Email marketing platforms like Klaviyo come equipped with capabilities to A/B test emails to optimize open rates and CTR.



And as your organization’s email marketing programs gets more advanced, you can further segment your list using more data from other areas of your company. This can help you further optimize messaging for your customers.



However, with experimentation tools like Kameleoon, you can now segment your lists based on the customers’ actions on your website. You can take us

Kameleoon • 22 February 2023

5 ways to increase ROI on your Magento A/B testing program

According to data from BuiltWith, Magento is used by 12% of all online retail stores.



Being more enterprise-focused than self-hosted alternatives like Shopify and WooCommerce, it attracts businesses who are more likely to understand the basics of A/B testing and know the value of experimentation in growing revenue.



However, the problem with many advanced teams is that they mistakenly believe that running occasional tests for front-end elements equates to having a robust experimentation

Kameleoon • 22 February 2023

7 steps to start A/B testing your Shopify Plus store

The biggest mistake Shopify stores make is assuming people will react to their website the way they imagine.



In reality, the best e-commerce experimentation teams often stumble on huge uplift-inducing changes by accident while the majority of their A/B tests "fail". However, these accidents are by design; the failures are valuable.



Top A/B testing teams use frameworks for testing often and testing strategically. They learn from all tests, even those where variables don't improve metric

15 September 2021

How to Approach Your Holiday Marketing Emails With Empathy

Alienating customers with holiday marketing emails is an oversight businesses need to rectify.

With holiday sales projected to hit $1.1 trillion this year, customer alienation may see your business lose out in revenue. Your holiday email marketing strategy may turn away customers who have been loyal in the past.

Convert • 24 November 2020

How to Choose The Best A/B Testing Tool for Your Company in 2021

Do you know there are over 50 A/B testing tools on the market?

Yes, there are that many.

With so many A/B testing tools around, how do you know which one to choose?

The best A/B testing software isn’t necessarily the most expensive or the most popular. The testing platform that matches your optimization needs, budget and is easy to set up will be the best A/B testing software choice for you.

Convert • 24 November 2020

The Complete Guide to Multivariate Testing

Multivariate testing has been proven to increase conversions for websites with high traffic. Finding the right combination of elements on a page works. Or high traffic websites won’t be doing it.

But should you run multivariate tests?

There are benefits and downsides to running multivariate tests. In this article, we will take you through:
• how to effectively run an MVT test,
• an example of an MVT test powered by our tool.

Convert • 26 September 2020

How Much is an A/B Testing Tool? Here’s What the Best Tools Cost

How do you decide which A/B testing tool to add to your tech stack?

What features are you most interested in? How important is pricing for you? How much of your budget are you willing to carve for this?

After considering features like the impact of the tool on page speed, flash of original content, integrations, support and more, the deciding factor may just be the price.

Convert • 26 September 2020

How to Build a Structure that Supports Optimization Within Your Company

A test by test optimization program is not going to cut it if you want to achieve continuous growth. In 2019, CXL reported that 38.3% of optimizers have an undocumented or unstructured process while 17.1% have no process whatsoever. Proper optimization that drives sustainable growth is a process that requires a well-defined structure to run and maintain.

Building a conversion rate optimization program that allows your team to constantly test and improve will not be a walk in the park.

Convert • 26 September 2020

Installing your A/B Testing Tool Script with Tag Manager? Here’s Why You Shouldn’t

Setting up an optimization program that impacts your business’s bottom line, reduces churn and improves user experience requires a great A/B testing tool. After careful research, you finally choose an A/B testing tool that fits into your stack and meets your experimentation needs.

But before you dive into optimization, you need to install the A/B testing tool script on your website.

Usually, that script is a snippet of Javascript code.

Convert • 26 September 2020

The Only KPI That Matters Right Now for Your Business: Consumer Confidence

With the novel coronavirus pandemic still raging on, nearly 4 billion people are on lockdown worldwide. These lockdowns may range from strict nationwide stay at home orders as seen in New Zealand to partial lockdowns of hot zones in countries like Nigeria.

Economies around the world are feeling the effect of the lockdowns, which is necessary to prevent the spread of the SARS-CoV-2 virus. Fitch Ratings forecasts a deep global recession this year with a 1.9% decline in global economic activity.